Twitter Marketing Strategies
Twitter boasts a younger following of approximately 313 million active users a month. Your Atlanta Twitter marketing strategies will be different from other social media platforms like Facebook or Instagram. While Twitter can also support images and video, it is primarily based on short posts that originate with the question, “What’s happening?”
Supporting almost 40 languages, Twitter messages, called “tweets” are only 280 characters long, including punctuation. Therefore, your messaging must be succinct and creative in order to get your message across. However, there are many ways businesses can benefit from a sound Twitter marketing strategy, such as:
- Driving user engagement for promotional activities
- Interacting with consumers and clients
- Networking with other industry influencers
- Reputation management
- Sharing information and content with your target audience
Twitter marketing strategies provided by Find Local Company can help you achieve all these goals. Our Atlanta Twitter and social media experts craft a plan for your company that uses tweets, images and videos to connect with an ever-widening audience. Find Local team members handle the details and your business enjoys the increased exposure and boost in ROI.
Twitter Marketing is about Conversations
Twitter works best when it is used to carry on conversations with other users. It is not effective just as a place for posting 280-character ads. Users want to engage with real people and ask questions, discover answers and make connections, even with brands like yours. Your business Twitter account is best viewed as a communication tool and not as an advertising channel. However, that consumer interaction is your best form of advertisement.
Communicate Through Twitter Chats
Sponsored Twitter chats are frequented by users who enjoy actively engaging on the social network about topics in specific industries. Companies and users alike can join these sponsored Twitter chat sessions or sponsor one themselves. The overall purpose is engagement about a particular topic, and users seek and share information. It’s a great place to establish your brand as a thought leader and trustworthy resource for information.
Connect with Hashtags
Hashtags are words joined to the pound sign (#hashtag) that become searchable links in your tweets. By tagging your Twitter posts with related hashtags, you enable users to locate them when they search for information or other users interested in the same topics. Researching relevant hashtags is like SEO keyword research, finding and using the most popular and relevant hashtags currently in use to enable more users to locate your tweets.
Step Up Your Personal Responses
Twitter is a relational social media platform, and nothing turns off users more than static tweets, automated tweets and zero human interaction. Your Twitter account must be monitored regularly in order to respond to consumer inquiries and comments on your tweets. This interaction is what grows and strengthens your following. But don’t worry, the Find Local Company Twitter and social media team handles this interaction for you, boosting your brand while you run your company.
People Think Twitter Marketing Is Dead – It’s Still Viable
Those who think Twitter marketing is dead simply don’t know how to use the platform to its fullest potential. At Find Local Company, we know how to use it well, and we do so on behalf of your company as a part of your overall social media marketing strategy. We are experts at Atlanta Twitter marketing strategies.
The Find Local Company Twitter marketing team uses proven strategies to build and maintain a powerful Twitter following for your brand that increases your inbound leads and ROI. We handle everything from crafting tweets, curating images and composing videos to scheduling your tweets for posting during the most responsive times of day. Of course, we also handle the consumer interactions on your behalf and pass along the leads to your sales team.
Do you want to know more about how Twitter marketing can be a viable social media advertising solution for your business? Give Find Local Company a call, or fill out the online contact form.