Custom Website Design with SEO in Mind
Digital marketing is a vital component in your company’s advertising arsenal, and the central part is a custom website design. Having an online presence is essential for marketing your business. Without a business website, you give the impression that you are no longer in business. Sadly, a business with an older or poorly designed website is often dismissed as being behind the times in every aspect of their service.
A vital part of your advertising strategy is a custom website design that positions your company brand as a reliable, reputable business. Without a fully functioning, custom website that is designed with the newest SEO strategies, your company could be surrendering valuable leads to your competitors.
Just how valuable is your fully optimized business website?
- Research shows that 70-80% of users dig into a company online before visiting or making a purchase.
- 48% of users say a custom website design is a major factor in assessing a business’ credibility.
- Once your web page loads, users form an opinion in 0.5 seconds.
- On mobile devices, if a website takes over three seconds to become fully visible, 53% of users abandon the site and click away.
- For every one second delay in site load time, conversions fall by 12%.
- In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in 2017.
Without a doubt, your company website is central to an effective online marketing strategy. That’s why at Find Local Company, we invest significant expertise in order to build you a user-friendly, custom website design with every page optimized for search. Everything else in your digital marketing arsenal revolves around your business website.
A Website Design with an Information Architecture that Supports SEO
Information Architecture (IA) is simply how your website is organized, right down to where components are located on each page. It includes:
- Content organization
- Global elements
- Object placement
- Page structure
- Page types
- Story outline
Ultimately, both IA and SEO are about guiding a website visitor’s journey. Your website design should help them achieve a goal that you choose. That goal can be to acquire email addresses or other contact information, make sales or get site users to contact your business.
A Custom Website Design that Includes Full SEO on Every Page
Find Local Company is unique in that we perform keyword research and fully optimize every page of your website to be found and ranked by search engines. Other digital marketing companies only do keyword research for your homepage and use that for the entire site. When we say your entire website is fully SEO integrated, we mean EVERY INDIVIDUAL PAGE has its own keyword targets.
Users do not typically enter your website through the front door (homepage) like a visitor would enter your home. They find their way to you through different links from search engines, emails, ads, images, other websites, online directories and social media. Those links bring the user to specific pages within your site, depending on the subject of their search or the intent of the link.
Crafting each page of your website with SEO in mind means that each page is fully optimized for search from a single major search term that best represents the page’s contents. Research shows that the fewer clicks a user has to make to reach their destination, the better your conversion rates. Therefore, bringing them directly to the relevant page on your site just makes better sense.
Find Local – Your Atlanta, GA Web Design Company
Are you ready to benefit from the latest in SEO-friendly custom website design for your business? Find Local Company guarantees your individual website pages will rank high in Google and other search engines, bringing you valuable leads. Give us a call, or contact us online today for a quote.