Your website often provides the first impression for your potential clients. Since you don’t want your website to be the last impression, you should do everything possible to boost your company credibility, help people understand quickly how you can help them with their goals through effective taglines and messaging that stands out and then make it very easy for people to contact you with clear calls to action.
Potential clients want to know if they can trust you and testimonials from your happy clients are always a good idea. Add a section with positive client reviews on every page of your website.
- Do you provide any specific brands?
- Are you a part of an association?
- Do you have any partners?
- Do you have any certificates?
- Do you accept credit cards?
- Have you won any awards?
Display their logos!
Even if the logotypes aren’t widely known, the mere fact of having what seem to be 3rd party endorsements will help boost the credibility of your business.
If you serve a local community you should have the Google map that ties into your Google My Business page displayed on your website. The Google map will show the location of your business in your website footer so visitors will know where your business is located. You should also have some great reviews on your Google My Business page. The reviews will be displayed on the Google map further boosting your credibility.
NAP & Business Hours
NAP is the abbreviation for Name, Address and Phone number. Your NAP information should be formatted using Google Structured Markup Language (Schema) and along with your business hours every page of your website should have your NAP information displayed prominently so your visitors will know where you are located and Google can associate your location with the proximity of the person using Google to search for the terms you have optimized in your website. Also, remember that your phone number should be a clickable link.
If you have more pages on your website that can fit into your main navigation menu bar, it’s wise to add a search option so people who land on your homepage can easily find what they’re looking for.
WordPress offers search capabilities out of the box, but turning the search function on is different in every template, so if you’re not sure how to turn the search function on you should contact the template author.
Social Media Links
If your company is active on any social media platforms, you should include your social media links on your website.
How you present your social media channels depends on what type of content you promote on your social media channels. If you publish unique and engaging content that provides value to your customers on Facebook or Instagram you can embed a Page Plugin on your website.
If you post your own original photos on Instagram you can add a preview of your Instagram feed with WordPress Instagram Feed Gallery plugin.
Whatever the case, even if you just add simple social media icons, make sure when clicked on, the social media pages open in new tabs. Moving your visitors from your website to another website can create issues as social media websites are designed to keep traffic to themselves. Social media websites are meant to be engaging and once a user clicks through to another site, the user is unlikely to return back to your website. Having your social media links open in a new tab will ensure that your website will stay open in your potential clients browser.
To make a link open in a new tab you just need to add this attribute to an anchor target=”_blank”.
Best practices for website footers
Your footer can be a place where you display valuable information to potential customers like:
- Your NAP
- Your mission statement and values
- Social media links
- Newsletter signup
- Titles of the latest posts from your blog
- Information about upcoming events
If you have any of the pages below, we would recommend linking to the pages from the footer of your website:
- Accessibility Policy
- Press / Media
And of course add a copyright notice, it can be as simple as “Copyright ©2019”.