Call To Action (CTA)

Technically your call to action is a website element, but call to action is a such an important element that it deserves its own chapter. Basically, a Call To Action on a website is an element that clearly tells your website visitors what you want them to do or what action you want them to take. The most popular CTA on the internet is BUY NOW!!! 😉

The CTA above may not work well on your website, so here are some basic guidelines you can follow in order to ensure that you optimize your CTA.

Noticeable

An effective Call to Action can dramatically increase conversion on your website, but in order to increase conversion, your CTA has to be noticeable immediately to a visitor who lands on your website. Your CTA does not have to be big and red like the CTA’s we us on our website, but users shouldn’t have any doubt regarding the action that you want them to take when browsing any page on your website.

Depending on the layout of your page, it might be good to add more than one CTA, for example you should consider one CTA on the top of your  page, one CTA in the middle of your page and another CTA toward the bottom of your page.

For smaller devices you can even add an always visible CTA button to the bottom of the screen with your phone number that when clicked will initiate a call to your business.

Secondary CTA

If your CTA requires a bigger commitment than just providing an email to sign up for a newsletter, you can add a secondary CTA asking for a smaller commitment. For example “Ask Us About the Product” next to a “Add to Cart” button.

On our website you can find a “Get a No Cost Audit of your Existing Website” CTA next to the main “Contact Us” button..

Convey value and be clear

A good practice is to convey value to your visitor in your CTA, for example instead of a vague “Submit” button for an e-book download, a better message would be “Download Our Free eBook”.