The coronavirus outbreak is now recognized as a pandemic by the World Health Organization. Unfortunately, a large number of businesses will not go unscathed during these unprecedented times. While you are taking measures to stay safe, you will likely have to adjust your ways of doing business or even shut down certain avenues of profit. However, as a business owner, there are things you can do now to save your business in the long run.
The most important thing is not to panic. Remind yourself that this situation isn’t going to last forever, and eventually things will stabilize. People still are still consumers who need products and services.
The worst thing you can do is make an emotional decision that will affect your business in the long run. While it makes sense to cut back on some marketing strategies in time of uncertainty to prepare for the short-term consequences, maintaining a certain level of marketing activity is smart for your business sustainability and growth, especially after this crisis has passed.
The Importance of SEO
SEO (Search Engine Optimization) is the single largest source of traffic for business websites. SEO is a marketing approach that helps your business show up at the top of the search engine results page for potential clients. In most cases, this involves Google, the largest and most popular search engine across the nation. Now more than ever, consumers are engaging online and taking advantage of Google searches. Therefore, if you can only invest in one marketing strategy, SEO is the quickest, safest and most beneficial solution for your business.
If you already have an SEO campaign in place, it is critical that it is maintained. SEO is a long-term marketing channel and suddenly stopping it can actually send you backwards. Your rankings can quickly start dropping off the first page in search engines, which means a loss of outreach to your clients and potential loss of revenue.
An Ideal Time to Get Started
If you’re new to SEO, this can be an ideal moment to get started. Since so many companies will cut down on their marketing budgets during the Coronavirus pandemic, this can be an opportunity for your newly established website to take its place for relevant search phrases in Google without the added competition. Getting started with SEO now can mean getting a head start when things stabilize for our economy. In the words of Warren Buffett, “Be fearful when others are greedy and greedy when others are fearful.”
Local SEO is More Important Than Ever
In the midst of a pandemic, people don’t want to travel more than necessary, which means local SEO is more important than ever. It’s crucial to let your potential customers know that you are nearby and available. This can be achieved by optimizing your website content for local search queries.
Let Your Clients Do the Talking
Besides creating new content for your website that focuses on local SEO, another easy online marketing strategy is letting your existing happy clients post reviews for your services on your Google My Business page. Google wants to promote to their visitors the most relevant and best results possible. One of the most important indicators used is the company’s number of reviews and their overall rating or score. As an added bonus, these reviews might also convince your new potential clients to use your service.
Update your Website
If your business has drastically slowed or temporarily closed and your website hasn’t been updated in the last few years, now is an excellent time to get ahead of the competition and create a better website that will make a great first impression for your business and attract potential customers.
Online marketing trends change rapidly. In the last few years, mobile friendliness and speed have become more important than ever. If you haven’t updated your website in a while, it probably has some issues. At Find Local Company, we offer a no cost audit of existing websites to ensure your online presence is “up to speed.” Website markup and optimization is also very important for search engine optimization.
Let Us Help
We know that these are uncertain times and the future of your business may be hanging in the balance. As experts in online marketing, we are happy to help your business stay afloat while yourself and your consumers are staying home. Please contact our Find Local team if you have any questions.
P.S. if you’re looking for more ideas on what you can do in this uncertain time concerning your online strategy we recommend downloading our free eBook titled “Why your website is losing you business and how to fix it”.