Pay Per Click Advertising (PPC)
Given the increasing competitiveness of industries and consumer demand for immediate access to products and services, many advertisers drive marketing using a pay-per-click model, or PPC. Rather than earning visits to their website, the PPC model is akin to buying visits, or “clicks.”
Almost everyone has entered a keyword or phrase into a search engine such as Google. Depending on the word or phrase, a list of results or businesses appears that are related to the search. Perhaps the most familiar form of PPC, search engine advertising allows promoters to bid on a particular placement within a search engine’s sponsored links. In essence, when an ad is at or near the top of the Google results page, visitors are more likely to visit or “click” on the page.
With a team of industry experts in PPC Advertising, development and optimization, Atlanta-based Find Local Company provides honest, reliable internet marketing services to take your business to the next level.
Google AdWords Management
Operating on a pay-per-click model, AdWords is a platform that enables businesses to create ads that appear on Google search engines and other Google-related properties. Consequently, when a user begins a search, Google displays a set of related businesses based on the user’s word or phrase. On the outset, this sounds simple. Yet, a successful PPC campaign comes down to the relevance of keywords, quality of landing pages and content, quality score and continuous assessment of campaign performance. That’s why businesses benefit from effective Google AdWords management services to boost traffic and generate the results they need and want.
As certified Google AdWord Partners, Find Local Company manages and optimizes AdWords accounts and campaigns, strengthening the position of businesses and advertisers. In essence, AdWords are customized to allow products or services to be visible, attracting customers quickly and efficiently. We can identify which keywords or ads convert best to increase a business’s ROI. As a client, you’ll know what’s working and what’s not.
Bing Ads Management
While business leaders turn to Google for most of their search engine advertising, Bing Ads using the Bing search engine account for up to 17% of the market and have the ability to establish a significant number of leads.
While Bing Ads do not require the expertise of a PPC professional to set up and manage campaigns, most business owners do not have the time or tools needed to assess and monitor campaign performance. In other words, if business professionals hope to generate more qualified leads, they need an experienced PPC professional and Bing Ads Management specialist.
The PPC experts at Find Local Company manage Bing Ads Campaigns across many types of businesses and industries. We work within a client’s business model, taking note of profit margins and the relationship between visits, leads and sales. Ultimately, we aim to create cost-effective advertising that will maximize ROI.
Social Media/Facebook Advertising
If you’re looking to optimize results from paid ads, improve ad performance, manage multiple campaigns or save time with quick and easy automation, digital advertising and social media platforms provide countless ways to leverage cost-efficient and targeted advertising. What’s more, social media advertising helps businesses spend wisely, advertise to a specific people group and obtain results faster.
Imagine that a social media manager is assigned to your business account on Facebook. Given their knowledge of your business, they will devise an advertisement strategy with the goal of converting users to visitors and finally buyers. Daily assessment of your campaign and paid advertisements helps identify low-performing ads, as well as those that are driving results. Thus, some ads may be paused, while new ads are launched in an effort to maintain results.
With proven experience in social media advertising campaigns, Find Local Company professionals understand the role of copy, headlines and keywords in your campaign, as well as A/B split testing, conversion and retargeting. Contact us today for more information.
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